Design
2020
TRANSIT PUBLISHING
Transit Publishing is for the reading traveller. We believe the joy of reading should be comfortable and effortless whatever the journey. By providing an eclectic collection of genres, we publish books that are easy to carry on your journey of knowledge and inspiration.
The visual identity of this fictional company is rooted in practical sensibilities; much like the New York Subway System. By associating a specific colour to a genre, it creates a unique distinction between each genre. The consistent placement of elements such as the logo and imagery create a sense of visual cohesion which helps the reader establish a familiar relationship.
The visual identity of this fictional company is rooted in practical sensibilities; much like the New York Subway System. By associating a specific colour to a genre, it creates a unique distinction between each genre. The consistent placement of elements such as the logo and imagery create a sense of visual cohesion which helps the reader establish a familiar relationship.